Apollo

Apollo

Apollo

Reimagine the brand with a clear, confident point of view that stands out and builds meaningful customer connections by showing why it’s the best fit for them.

Reimagine the brand with a clear, confident point of view that stands out and builds meaningful customer connections by showing why it’s the best fit for them.

The company

Apollo is an AI-powered sales assistant that helps you discover leads, streamline outreach, close deals, and keep your data organized—all in one platform. With access to over 210 million contacts and 35 million companies, it helps businesses move quicker and sell more effectively.

Apollo is an AI-powered sales assistant that helps you discover leads, streamline outreach, close deals, and keep your data organized—all in one platform. With access to over 210 million contacts and 35 million companies, it helps businesses move quicker and sell more effectively.

My role

Over the course of two years, I helped reimagine and define the Apollo brand by designing and testing AI-powered experiences across key touchpoints including webpages, product storytelling, email templates, and social ads, while also evolving the web and email design systems and building AI-driven tools that helped marketing teams streamline asset creation from emails to social launches.

Over the course of two years, I helped reimagine and define the Apollo brand by designing and testing AI-powered experiences across key touchpoints including webpages, product storytelling, email templates, and social ads, while also evolving the web and email design systems and building AI-driven tools that helped marketing teams streamline asset creation from emails to social launches.

My goal

The focus was on aligning the brand with industry standards to create a consistent and recognizable visual experience and build trust with customers.


By identifying customer pain points in an existing product and conducting a competitive market analysis, I implemented a visual design system that was efficient, flexible, and has the ability to scale across an ever-growing range of products.

The focus was on aligning the brand with industry standards to create a consistent and recognizable visual experience and build trust with customers.

By identifying customer pain points in an existing product and conducting a competitive market analysis, I implemented a visual design system that was efficient, flexible, and has the ability to scale across an ever-growing range of products.

My responsibilities

Research

Research

Ideation

Ideation

Prototyping

Prototyping

Growth Startegy

Growth Startegy

Growth Design

Growth Design

Brand Design

Brand Design

Motion Design

Motion Design

Motion Design

Web Design

Web Design

Email Design

Email Design

Design Systems

Design Systems

Contributors

Aaron Stump, Creative Director
Anton Aheichanka, Lead Designer
Brendan Walker, Product Manager
Johan Vilchez, Art Director
Manuela Moncayo, Sr. Product Designer

Min Kang, Web Designer
Raouia Boularbah, AI Expert

Aaron Stump, Creative Director
Anton Aheichanka, Lead Designer
Brendan Walker, Product Manager
Johan Vilchez, Art Director
Manuela Moncayo, Sr. Product Designer

Min Kang, Web Designer
Raouia Boularbah, AI Expert

Onboarding

Onboarding

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Emails

Emails

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Pricing page

Pricing page

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Web

Web

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Product storytelling

Product storytelling

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A/B testing

A/B testing

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Design system

Design system

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Responsive

Responsive

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Marketing

Marketing

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© Anton Aheichanka 2026

© Anton Aheichanka 2026

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