Apollo
Apollo
Apollo
Reimagine the brand with a clear, confident point of view that stands out and builds meaningful customer connections by showing why it’s the best fit for them.
Reimagine the brand with a clear, confident point of view that stands out and builds meaningful customer connections by showing why it’s the best fit for them.
The company
Apollo is an AI-powered sales assistant that helps you discover leads, streamline outreach, close deals, and keep your data organized—all in one platform. With access to over 210 million contacts and 35 million companies, it helps businesses move quicker and sell more effectively.
Apollo is an AI-powered sales assistant that helps you discover leads, streamline outreach, close deals, and keep your data organized—all in one platform. With access to over 210 million contacts and 35 million companies, it helps businesses move quicker and sell more effectively.
My role
Over the course of two years, I helped reimagine and define the Apollo brand by designing and testing AI-powered experiences across key touchpoints including webpages, product storytelling, email templates, and social ads, while also evolving the web and email design systems and building AI-driven tools that helped marketing teams streamline asset creation from emails to social launches.
Over the course of two years, I helped reimagine and define the Apollo brand by designing and testing AI-powered experiences across key touchpoints including webpages, product storytelling, email templates, and social ads, while also evolving the web and email design systems and building AI-driven tools that helped marketing teams streamline asset creation from emails to social launches.
My goal
The focus was on aligning the brand with industry standards to create a consistent and recognizable visual experience and build trust with customers.
By identifying customer pain points in an existing product and conducting a competitive market analysis, I implemented a visual design system that was efficient, flexible, and has the ability to scale across an ever-growing range of products.
The focus was on aligning the brand with industry standards to create a consistent and recognizable visual experience and build trust with customers.
By identifying customer pain points in an existing product and conducting a competitive market analysis, I implemented a visual design system that was efficient, flexible, and has the ability to scale across an ever-growing range of products.
My responsibilities
Research
Research
Ideation
Ideation
Prototyping
Prototyping
Growth Startegy
Growth Startegy
Growth Design
Growth Design
Brand Design
Brand Design
Motion Design
Motion Design
Motion Design
Web Design
Web Design
Email Design
Email Design
Design Systems
Design Systems
Contributors
Aaron Stump, Creative Director
Anton Aheichanka, Lead Designer
Brendan Walker, Product Manager
Johan Vilchez, Art Director
Manuela Moncayo, Sr. Product Designer
Min Kang, Web Designer
Raouia Boularbah, AI Expert
Aaron Stump, Creative Director
Anton Aheichanka, Lead Designer
Brendan Walker, Product Manager
Johan Vilchez, Art Director
Manuela Moncayo, Sr. Product Designer
Min Kang, Web Designer
Raouia Boularbah, AI Expert
Onboarding
Onboarding
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Emails
Emails
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Pricing page
Pricing page
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Web
Web
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Product storytelling
Product storytelling
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A/B testing
A/B testing
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Design system
Design system
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Responsive
Responsive
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Marketing
Marketing
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© Anton Aheichanka 2026
© Anton Aheichanka 2026