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Design
Exchange

Design
Exchange

Design
Exchange

Design Exchange expands viewpoints, builds relationships, and deepens connections in the global design community.

Design Exchange expands viewpoints, builds relationships, and deepens connections in the global design community.

About

About

Design Exchange sends members of the design community on curated, weeklong trips, empowering them to learn with—and from—their design peers around the world. The program expands viewpoints, builds relationships, and deepens connections in the global design community.

My role

My role

My main objective was to to bring the brand to life through the motion. I explored and prototyped web concepts that unlocked brand potential.

My responsibilities

My responsibilities

Ideation

Visual Design

Website Design

Motion Design

Marketing Design

Prototyping

Contributors

Contributors

Aaron Stump, Creative Direction

Luis Gonzalez, Branding

Zac Keeler, Website Design

Anton Ahechenko, Motion

Visual identity

Visual identity

In developing the brand for the program, we wanted to incorporate the excitement and eclectic nature of travel. Specifically, we were influenced by flags from around the world—their colors, their patterns.

With our pattern kit and extensive color palette, we have developed unique and individualized patchworks for each trip. The two directional arrows forming an X represents bringing individuals from different backgrounds and walks of life together to learn and grow from each other.

What we arrived on aims to capture the excitement of travel and the inspiration the program brings to its travelers.

To add versatility and memorable elements to the brand’s system, the Design+ logotype was designed with modularity in mind. This allowed the letterforms to connect and stack in different compositions through out the brand experience.

To differentiate from the primary Design+ logotype, a secondary custom font was created that helped emphasize different event topics and other headlines through out the brand experiences.

The pattern we created for Design+ pulled from highlighting the plus symbol found in the name—shared similar visual traits to the deconstructed typography. This pattern gave us the opportunity to have more flexibility within the brand’s system, as either an accent or the main focal point on delightful touch points.

Motion studies

Motion studies

We're exploring ways to animate patterns that will then impact the overall feel of the brand. From a technical standpoint, it was quite a challenge to deal with these many shapes and masks, and to ensure that the animation kept looping, but the end result was worth it.

The logo animation starts with a square pixel and then morphs into a complete symbol.

Website

Website

Using established visual principles, we created an interesting web page layout that revealed greater brand potential.

A series of animations were developed that were displayed as the user scrolled down the page. Through animation, we aim to demonstrate a sense of excitement that aligns with the core principles of the brand.

The prototype was created as a guide for the development team to help them implement motion patterns and text effects.

Social

Social

With an established library of reusable templates and an extensive color palette, we developed a unique and custom set of templates that were implemented for upcoming social campaigns.

We ran this event 4 times a year, which resulted in significant user engagement and helped further strengthen our design community.

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© Anton 2025

© Anton 2025

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