Design
Exchange
Design
Exchange
Design
Exchange
Design Exchange expands viewpoints, builds relationships, and deepens connections in the global design community.
Design Exchange expands viewpoints, builds relationships, and deepens connections in the global design community.
Design Exchange expands viewpoints, builds relationships, and deepens connections in the global design community.
About
About
About
Design Exchange brings designers on curated, weeklong global trips that enable learning through peer exchange and shared experiences. The program fosters cross-cultural collaboration, expands viewpoints, and strengthens the global design network.
Design Exchange brings designers on curated, weeklong global trips that enable learning through peer exchange and shared experiences. The program fosters cross-cultural collaboration, expands viewpoints, and strengthens the global design network.
Design Exchange brings designers on curated, weeklong global trips that enable learning through peer exchange and shared experiences. The program fosters cross-cultural collaboration, expands viewpoints, and strengthens the global design network.
My role
My role
My role
Focused on bringing the brand to life through motion and interactive web experiences. Explored and prototyped digital concepts that expanded the expressive potential of the identity system.
Focused on bringing the brand to life through motion and interactive web experiences. Explored and prototyped digital concepts that expanded the expressive potential of the identity system.
Over two years, I designed AI-powered, end to end experiences spanning onboarding, high traffic web surfaces, product storytelling, email, and paid social, crafting cohesive journeys from first impression through activation. I partnered cross functionally with marketing, product, and engineering to rapidly prototype, test, and scale new growth ideas.
I also expanded the web and email design systems to support faster experimentation and built AI driven tools that enabled marketing teams to generate high quality creative at scale.
My responsibilities
My responsibilities
My responsibilities
Concept Ideation
Concept Ideation
Concept Ideation
Web Design
Web Design
Web Design
Visual Design
Visual Design
Visual Design
Brand Design
Brand Design
Brand Design
Design Systems
Design Systems
Design Systems
Prototyping
Prototyping
Prototyping
Motion Design
Motion Design
Motion Design
Marketing Design
Marketing Design
Marketing Design
Contributors
Contributors
Contributors
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Luis Gonzalez, Branding
Zac Keeler, Website Design
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Luis Gonzalez, Branding
Zac Keeler, Website Design
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Luis Gonzalez, Branding
Zac Keeler, Website Design
Visual identity
Visual identity
Visual identity
The brand identity was shaped around the energy and diversity of global travel, drawing inspiration from international flag systems, color language, and pattern structures.
A modular system of patterns and an expanded color palette enabled the creation of unique visual expressions for each trip, allowing the identity to feel both consistent and highly adaptable across contexts.
The brand identity was shaped around the energy and diversity of global travel, drawing inspiration from international flag systems, color language, and pattern structures.
A modular system of patterns and an expanded color palette enabled the creation of unique visual expressions for each trip, allowing the identity to feel both consistent and highly adaptable across contexts.
The brand identity was shaped around the energy and diversity of global travel, drawing inspiration from international flag systems, color language, and pattern structures.
A modular system of patterns and an expanded color palette enabled the creation of unique visual expressions for each trip, allowing the identity to feel both consistent and highly adaptable across contexts.
The Design+ logotype was designed as a modular system, allowing letterforms to connect and stack in different configurations across the brand experience. A secondary type system was introduced to support hierarchy and flexibility across event topics and communication needs.
A pattern system derived from the “plus” symbol in the name was developed to extend the identity system, echoing the deconstructed typography and enabling scalable application across both functional and expressive touchpoints.
The Design+ logotype was designed as a modular system, allowing letterforms to connect and stack in different configurations across the brand experience. A secondary type system was introduced to support hierarchy and flexibility across event topics and communication needs.
A pattern system derived from the “plus” symbol in the name was developed to extend the identity system, echoing the deconstructed typography and enabling scalable application across both functional and expressive touchpoints.
The Design+ logotype was designed as a modular system, allowing letterforms to connect and stack in different configurations across the brand experience. A secondary type system was introduced to support hierarchy and flexibility across event topics and communication needs.
A pattern system derived from the “plus” symbol in the name was developed to extend the identity system, echoing the deconstructed typography and enabling scalable application across both functional and expressive touchpoints.
Motion studies
Motion studies
Motion studies
Explored motion as an extension of the brand system, focusing on how animated patterns could influence the overall feel of the identity.
Explored motion as an extension of the brand system, focusing on how animated patterns could influence the overall feel of the identity.
Explored motion as an extension of the brand system, focusing on how animated patterns could influence the overall feel of the identity.
Developed looping animation systems that balanced expressive motion with technical constraints, ensuring smooth repetition and consistency across states. The logo animation evolved from a single pixel into the full symbol, reinforcing the transformation concept at the core of the identity.
Developed looping animation systems that balanced expressive motion with technical constraints, ensuring smooth repetition and consistency across states. The logo animation evolved from a single pixel into the full symbol, reinforcing the transformation concept at the core of the identity.
Developed looping animation systems that balanced expressive motion with technical constraints, ensuring smooth repetition and consistency across states. The logo animation evolved from a single pixel into the full symbol, reinforcing the transformation concept at the core of the identity.
Website
Website
Website
Designed an interactive web experience that translated the identity system into a dynamic digital environment.
Designed an interactive web experience that translated the identity system into a dynamic digital environment.
Designed an interactive web experience that translated the identity system into a dynamic digital environment.
Scroll-based animations and motion systems were used to reinforce narrative flow and create a sense of progression aligned with the program’s experiential nature.
Scroll-based animations and motion systems were used to reinforce narrative flow and create a sense of progression aligned with the program’s experiential nature.
Scroll-based animations and motion systems were used to reinforce narrative flow and create a sense of progression aligned with the program’s experiential nature.
The prototype also served as an implementation guide for engineering, defining motion behavior, interaction patterns, and layout structure.
The prototype also served as an implementation guide for engineering, defining motion behavior, interaction patterns, and layout structure.
The prototype also served as an implementation guide for engineering, defining motion behavior, interaction patterns, and layout structure.
Social
Social
Social
Developed a system of reusable templates and modular assets to support ongoing campaign cycles.
Developed a system of reusable templates and modular assets to support ongoing campaign cycles.
Developed a system of reusable templates and modular assets to support ongoing campaign cycles.
The expanded visual system enabled consistent yet adaptable storytelling across multiple program iterations per year, improving engagement and strengthening visibility within the global design community.
The expanded visual system enabled consistent yet adaptable storytelling across multiple program iterations per year, improving engagement and strengthening visibility within the global design community.
The expanded visual system enabled consistent yet adaptable storytelling across multiple program iterations per year, improving engagement and strengthening visibility within the global design community.
© Anton Aheichanka 2026
© Anton Aheichanka 2026
© Anton Aheichanka 2026