Design Plus — Brand & Campaign Design
Design Plus — Brand & Campaign Design
Design Plus — Brand & Campaign Design
Designing an evolving identity system for a recurring design event series
Designing an evolving identity system for a recurring design event series
Designing an evolving identity system for a recurring design event series
A modular brand, motion, and campaign system for a monthly event series, built to adapt across topics, formats, and contexts while maintaining a consistent visual language.
A modular brand, motion, and campaign system for a monthly event series, built to adapt across topics, formats, and contexts while maintaining a consistent visual language.
A modular brand, motion, and campaign system for a monthly event series, built to adapt across topics, formats, and contexts while maintaining a consistent visual language.
About
About
About
Design+ is a recurring event series hosting panel discussions and social gatherings focused on design education, inspiration, and community exchange.
Each edition explores different themes while staying connected through a shared identity system.
Design+ is a recurring event series hosting panel discussions and social gatherings focused on design education, inspiration, and community exchange.
Each edition explores different themes while staying connected through a shared identity system.
Design+ is a recurring event series hosting panel discussions and social gatherings focused on design education, inspiration, and community exchange.
Each edition explores different themes while staying connected through a shared identity system.
My role
My role
My role
My focus was on bringing the identity to life through motion, interaction, and campaign systems.
I worked across web, motion, and campaign design, translating a modular identity into a flexible system that could adapt across event topics, formats, and both digital and physical environments.
Over two years, I designed AI-powered, end to end experiences spanning onboarding, high traffic web surfaces, product storytelling, email, and paid social, crafting cohesive journeys from first impression through activation. I partnered cross functionally with marketing, product, and engineering to rapidly prototype, test, and scale new growth ideas.
I also expanded the web and email design systems to support faster experimentation and built AI driven tools that enabled marketing teams to generate high quality creative at scale.
My focus was on bringing the identity to life through motion, interaction, and campaign systems.
I worked across web, motion, and campaign design, translating a modular identity into a flexible system that could adapt across event topics, formats, and both digital and physical environments.
My responsibilities
My responsibilities
My responsibilities
Brand Design
Brand Design
Brand Design
Concept Development
Concept Development
Concept Development
Visual Design
Visual Design
Visual Design
Web Design
Web Design
Web Design
Design Systems
Design Systems
Design Systems
Prototyping
Prototyping
Prototyping
Motion Design
Motion Design
Motion Design
Campaign Design
Campaign Design
Campaign Design
Email Design
Email Design
Email Design
Contributors
Contributors
Contributors
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Visual Identity
Visual Identity
Visual Identity
A system designed to evolve over time
A system designed to evolve over time
A system designed to evolve over time
The identity was built around a deconstructed logotype that reflects collaboration and iterative design thinking.
Rather than functioning as a fixed mark, the system allows letterforms to connect, stack, and reconfigure across different applications, enabling flexible expression across event materials, digital surfaces, and physical spaces.
The identity was built around a deconstructed logotype that reflects collaboration and iterative design thinking.
Rather than functioning as a fixed mark, the system allows letterforms to connect, stack, and reconfigure across different applications, enabling flexible expression across event materials, digital surfaces, and physical spaces.
The identity was built around a deconstructed logotype that reflects collaboration and iterative design thinking.
Rather than functioning as a fixed mark, the system allows letterforms to connect, stack, and reconfigure across different applications, enabling flexible expression across event materials, digital surfaces, and physical spaces.
A secondary type system supports hierarchy across event content, separating informational structure from more expressive elements.
A modular pattern system derived from the plus symbol extends the identity into a flexible visual language, used either as structural background or focal graphic depending on context.
A secondary type system supports hierarchy across event content, separating informational structure from more expressive elements.
A modular pattern system derived from the plus symbol extends the identity into a flexible visual language, used either as structural background or focal graphic depending on context.
A secondary type system supports hierarchy across event content, separating informational structure from more expressive elements.
A modular pattern system derived from the plus symbol extends the identity into a flexible visual language, used either as structural background or focal graphic depending on context.
Motion Studies
Motion Studies
Motion Studies
Creating motion through visual structure
Creating motion through visual structure
Creating motion through visual structure
Motion was developed as an extension of the system’s layered visual logic rather than a separate layer.
Compositions combine large-scale forms with smaller modular elements, creating depth through structure rather than decoration.
Motion was developed as an extension of the system’s layered visual logic rather than a separate layer.
Compositions combine large-scale forms with smaller modular elements, creating depth through structure rather than decoration.
Motion was developed as an extension of the system’s layered visual logic rather than a separate layer.
Compositions combine large-scale forms with smaller modular elements, creating depth through structure rather than decoration.
A library of animated letterforms and components supports recurring event communication, ensuring consistency while allowing variation across different editions.
The result is a motion language that reinforces rhythm and structure across all expressions of the brand.
A library of animated letterforms and components supports recurring event communication, ensuring consistency while allowing variation across different editions.
The result is a motion language that reinforces rhythm and structure across all expressions of the brand.
A library of animated letterforms and components supports recurring event communication, ensuring consistency while allowing variation across different editions.
The result is a motion language that reinforces rhythm and structure across all expressions of the brand.
Website
Website
Website
Extending the system into interactive space
Extending the system into interactive space
Extending the system into interactive space
The website translates the identity system into an interactive environment.
Using modular rules from the identity, layouts and motion behaviors were explored to express flexibility through composition and responsiveness.
The result is a digital system that reflects the same logic as the identity, balancing structure, adaptability, and expression while maintaining consistency.
The website translates the identity system into an interactive environment.
Using modular rules from the identity, layouts and motion behaviors were explored to express flexibility through composition and responsiveness.
The result is a digital system that reflects the same logic as the identity, balancing structure, adaptability, and expression while maintaining consistency.
The website translates the identity system into an interactive environment.
Using modular rules from the identity, layouts and motion behaviors were explored to express flexibility through composition and responsiveness.
The result is a digital system that reflects the same logic as the identity, balancing structure, adaptability, and expression while maintaining consistency.
Applying the system to campaign communication
Applying the system to campaign communication
Applying the system to campaign communication
Email templates were designed using the same modular principles as the broader identity system.
The focus was on maintaining clarity and readability while preserving the expressive qualities of the brand across campaign communication.
This ensured consistency between event communication and the wider visual system.
Email templates were designed using the same modular principles as the broader identity system.
The focus was on maintaining clarity and readability while preserving the expressive qualities of the brand across campaign communication.
This ensured consistency between event communication and the wider visual system.
Email templates were designed using the same modular principles as the broader identity system.
The focus was on maintaining clarity and readability while preserving the expressive qualities of the brand across campaign communication.
This ensured consistency between event communication and the wider visual system.
Backdrop
Backdrop
Backdrop
Extending the identity into physical space
Extending the identity into physical space
Extending the identity into physical space
Each event includes a reusable backdrop system designed for physical venues.
The system uses looping motion and generative compositions to extend the identity into environmental applications.
This allows each event to feel distinct while remaining visually connected to the broader Design+ system.
Each event includes a reusable backdrop system designed for physical venues.
The system uses looping motion and generative compositions to extend the identity into environmental applications.
This allows each event to feel distinct while remaining visually connected to the broader Design+ system.
Each event includes a reusable backdrop system designed for physical venues.
The system uses looping motion and generative compositions to extend the identity into environmental applications.
This allows each event to feel distinct while remaining visually connected to the broader Design+ system.
What I learned
What I learned
What I learned
Designing systems that evolve over time
Designing systems that evolve over time
Designing systems that evolve over time
Working on a recurring event system reinforced the importance of designing for change rather than fixed outcomes.
The strongest parts of the system were built on flexible foundations that could adapt across topics, formats, and contexts without losing coherence.
Designing for longevity meant designing for variation within structure, not repetition of static outputs.
Working on a recurring event system reinforced the importance of designing for change rather than fixed outcomes.
The strongest parts of the system were built on flexible foundations that could adapt across topics, formats, and contexts without losing coherence.
Designing for longevity meant designing for variation within structure, not repetition of static outputs.
Working on a recurring event system reinforced the importance of designing for change rather than fixed outcomes.
The strongest parts of the system were built on flexible foundations that could adapt across topics, formats, and contexts without losing coherence.
Designing for longevity meant designing for variation within structure, not repetition of static outputs.
Interested in working together?
© Anton Aheichanka 2026
Interested in working together?
© Anton Aheichanka 2026
Interested in working together?
© Anton Aheichanka 2026