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Design+

Design+

Design+

A monthly event series that hosts panel discussions, social events, and more.

A monthly event series that hosts panel discussions, social events, and more.

About

About

Design+ was a monthly event series that hosted panel discussions and social events to further educate and inspire those who attended.

My role

My role

My main objective was to to bring the brand to life through the motion. I explored and prototyped web concepts that unlocked brand potential.

My responsibilities

My responsibilities

Ideation

Visual Design

Website Design

Motion Design

Marketing Design

Prototyping

Contributors

Contributors

Aaron Stump, Creative Direction

Jared Granger, Branding

Anton Ahechenko, Motion

Visual identity

Visual identity

The logo is a visual metaphor for collaboration and the design process of uncovering new ideas by utilizing a custom, deconstructed logotype that forms the base of the brand system.

Whether as large backgrounds on emails or key graphics on in person brand touch points, the modular logo lockup served as a key graphic of the Design+ brand system.

To add versatility and memorable elements to the brand’s system, the Design+ logotype was designed with modularity in mind. This allowed the letterforms to connect and stack in different compositions through out the brand experience.

To differentiate from the primary Design+ logotype, a secondary custom font was created that helped emphasize different event topics and other headlines through out the brand experiences.

The pattern we created for Design+ pulled from highlighting the plus symbol found in the name—shared similar visual traits to the deconstructed typography. This pattern gave us the opportunity to have more flexibility within the brand’s system, as either an accent or the main focal point on delightful touch points.

Motion studies

Motion studies

A sense of depth was achieved by placing multiple layers of oversized shapes and small pieces of pattern in the background, while keeping the main focus of important information in the foreground.

A library of animated letters and other components was created and used for upcoming events. .

Website

Website

Utilizing the same established brand principles, we explored and prototyped web and email layout concepts that revealed greater brand potential.

Email

Email

While black was definitely our favorite, we decided to go with white based on accessibility and user testings we performed.

Backdrop

Backdrop

For each individual event, we set a template that was reused for upcoming events. This backdrop played a looping animation on a huge TV in the event hall.

This series of events took place over several years, and as a result this led to significant user engagement throughout the years. We learned a lot, and this became a good starting point of InVision's future marketing strategy.

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© Anton 2025

© Anton 2025

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