Design+
Design+
Design+
A monthly event series that hosts panel discussions, social events, and more.
A monthly event series that hosts panel discussions, social events, and more.
A monthly event series that hosts panel discussions, social events, and more.
About
About
About
Design+ was a monthly event series that hosted panel discussions and social events to further educate and inspire those who attended.
Design+ was a monthly event series that hosted panel discussions and social events to further educate and inspire those who attended.
Design+ was a monthly event series that hosted panel discussions and social events to further educate and inspire those who attended.
My role
My role
My role
My main objective was to to bring the brand to life through the motion. I explored and prototyped web concepts that unlocked brand potential.
Over two years, I designed AI-powered, end to end experiences spanning onboarding, high traffic web surfaces, product storytelling, email, and paid social, crafting cohesive journeys from first impression through activation. I partnered cross functionally with marketing, product, and engineering to rapidly prototype, test, and scale new growth ideas.
I also expanded the web and email design systems to support faster experimentation and built AI driven tools that enabled marketing teams to generate high quality creative at scale.
My main objective was to to bring the brand to life through the motion. I explored and prototyped web concepts that unlocked brand potential.
My responsibilities
My responsibilities
My responsibilities
Concept Ideation
Concept Ideation
Concept Ideation
Web Design
Web Design
Web Design
Visual Design
Visual Design
Visual Design
Brand Design
Brand Design
Brand Design
Design Systems
Design Systems
Design Systems
Prototyping
Prototyping
Prototyping
Motion Design
Motion Design
Motion Design
Marketing Design
Marketing Design
Marketing Design
Email Design
Email Design
Email Design
Contributors
Contributors
Contributors
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Aaron Stump, Creative Direction
Anton Aheichanka, Motion
Jared Granger, Branding
Visual identity
Visual identity
Visual identity
The logo is a visual metaphor for collaboration and the design process of uncovering new ideas by utilizing a custom, deconstructed logotype that forms the base of the brand system.
Whether as large backgrounds on emails or key graphics on in person brand touch points, the modular logo lockup served as a key graphic of the Design+ brand system.
The logo is a visual metaphor for collaboration and the design process of uncovering new ideas by utilizing a custom, deconstructed logotype that forms the base of the brand system.
Whether as large backgrounds on emails or key graphics on in person brand touch points, the modular logo lockup served as a key graphic of the Design+ brand system.
The logo is a visual metaphor for collaboration and the design process of uncovering new ideas by utilizing a custom, deconstructed logotype that forms the base of the brand system.
Whether as large backgrounds on emails or key graphics on in person brand touch points, the modular logo lockup served as a key graphic of the Design+ brand system.
To add versatility and memorable elements to the brand’s system, the Design+ logotype was designed with modularity in mind. This allowed the letterforms to connect and stack in different compositions through out the brand experience.
To differentiate from the primary Design+ logotype, a secondary custom font was created that helped emphasize different event topics and other headlines through out the brand experiences.
The pattern we created for Design+ pulled from highlighting the plus symbol found in the name—shared similar visual traits to the deconstructed typography. This pattern gave us the opportunity to have more flexibility within the brand’s system, as either an accent or the main focal point on delightful touch points.
To add versatility and memorable elements to the brand’s system, the Design+ logotype was designed with modularity in mind. This allowed the letterforms to connect and stack in different compositions through out the brand experience.
To differentiate from the primary Design+ logotype, a secondary custom font was created that helped emphasize different event topics and other headlines through out the brand experiences.
The pattern we created for Design+ pulled from highlighting the plus symbol found in the name—shared similar visual traits to the deconstructed typography. This pattern gave us the opportunity to have more flexibility within the brand’s system, as either an accent or the main focal point on delightful touch points.
To add versatility and memorable elements to the brand’s system, the Design+ logotype was designed with modularity in mind. This allowed the letterforms to connect and stack in different compositions through out the brand experience.
To differentiate from the primary Design+ logotype, a secondary custom font was created that helped emphasize different event topics and other headlines through out the brand experiences.
The pattern we created for Design+ pulled from highlighting the plus symbol found in the name—shared similar visual traits to the deconstructed typography. This pattern gave us the opportunity to have more flexibility within the brand’s system, as either an accent or the main focal point on delightful touch points.
Motion studies
Motion studies
Motion studies
A sense of depth was achieved by placing multiple layers of oversized shapes and small pieces of pattern in the background, while keeping the main focus of important information in the foreground.
A library of animated letters and other components was created and used for upcoming events. .
A sense of depth was achieved by placing multiple layers of oversized shapes and small pieces of pattern in the background, while keeping the main focus of important information in the foreground.
A library of animated letters and other components was created and used for upcoming events. .
A sense of depth was achieved by placing multiple layers of oversized shapes and small pieces of pattern in the background, while keeping the main focus of important information in the foreground.
A library of animated letters and other components was created and used for upcoming events. .
Website
Website
Website
Utilizing the same established brand principles, we explored and prototyped web and email layout concepts that revealed greater brand potential.
Utilizing the same established brand principles, we explored and prototyped web and email layout concepts that revealed greater brand potential.
Utilizing the same established brand principles, we explored and prototyped web and email layout concepts that revealed greater brand potential.
While black was definitely our favorite, we decided to go with white based on accessibility and user testings we performed.
While black was definitely our favorite, we decided to go with white based on accessibility and user testings we performed.
While black was definitely our favorite, we decided to go with white based on accessibility and user testings we performed.
Backdrop
Backdrop
Backdrop
For each individual event, we set a template that was reused for upcoming events. This backdrop played a looping animation on a huge TV in the event hall.
For each individual event, we set a template that was reused for upcoming events. This backdrop played a looping animation on a huge TV in the event hall.
For each individual event, we set a template that was reused for upcoming events. This backdrop played a looping animation on a huge TV in the event hall.
This series of events took place over several years, and as a result this led to significant user engagement throughout the years. We learned a lot, and this became a good starting point of InVision's future marketing strategy.
This series of events took place over several years, and as a result this led to significant user engagement throughout the years. We learned a lot, and this became a good starting point of InVision's future marketing strategy.
This series of events took place over several years, and as a result this led to significant user engagement throughout the years. We learned a lot, and this became a good starting point of InVision's future marketing strategy.
© Anton Aheichanka 2026
© Anton Aheichanka 2026
© Anton Aheichanka 2026