InVision — Motion Experiments
InVision — Motion Experiments
InVision — Motion Experiments
Building scalable motion systems across brand, product, and campaign experiences
Building scalable motion systems across brand, product, and campaign experiences
Building scalable motion systems across brand, product, and campaign experiences
Motion work spanning product storytelling, campaign design, and brand systems across marketing and digital experiences.
Motion work spanning product storytelling, campaign design, and brand systems across marketing and digital experiences.
Motion work spanning product storytelling, campaign design, and brand systems across marketing and digital experiences.
The company
The company
The company
InVision was a design collaboration platform used by product and design teams globally.
Operating at scale, the company built a strong visual identity and cultivated a highly engaged design community.
InVision was a design collaboration platform used by product and design teams globally.
Operating at scale, the company built a strong visual identity and cultivated a highly engaged design community.
InVision was a design collaboration platform used by product and design teams globally.
Operating at scale, the company built a strong visual identity and cultivated a highly engaged design community.
My role
My role
My role
Over seven years, I helped translate InVision’s brand principles into motion systems across product and marketing experiences, collaborating closely with creative directors, product, marketing, and engineering teams from concept through implementation.
My focus was building a cohesive motion language that could scale across landing pages, emails, social campaigns, product surfaces, and sub-brand initiatives while maintaining consistency, flexibility, and visual clarity.
Over two years, I designed AI-powered, end to end experiences spanning onboarding, high traffic web surfaces, product storytelling, email, and paid social, crafting cohesive journeys from first impression through activation. I partnered cross functionally with marketing, product, and engineering to rapidly prototype, test, and scale new growth ideas.
I also expanded the web and email design systems to support faster experimentation and built AI driven tools that enabled marketing teams to generate high quality creative at scale.
Over seven years, I helped translate InVision’s brand principles into motion systems across product and marketing experiences, collaborating closely with creative directors, product, marketing, and engineering teams from concept through implementation.
My focus was building a cohesive motion language that could scale across landing pages, emails, social campaigns, product surfaces, and sub-brand initiatives while maintaining consistency, flexibility, and visual clarity.
My responsibilities
My responsibilities
My responsibilities
Motion Design
Motion Design
Motion Design
Animation Systems
Animation Systems
Animation Systems
Brand Design
Brand Design
Brand Design
Product Storytelling
Product Storytelling
Product Storytelling
Social & Campaign Design
Social & Campaign Design
Social & Campaign Design
Cross-functional Collaboration
Cross-functional Collaboration
Cross-functional Collaboration
Contributors
Contributors
Contributors
Aaron Stump, Creative Direction
Anton Aheichanka, Lead Motion Designer
Charles Patterson, Sr. Product Designer
Chris Edwards, Stuff Product Desinger
Aaron Stump, Creative Direction
Anton Aheichanka, Lead Motion Designer
Charles Patterson, Sr. Product Designer
Chris Edwards, Stuff Product Desinger
Aaron Stump, Creative Direction
Anton Aheichanka, Lead Motion Designer
Charles Patterson, Sr. Product Designer
Chris Edwards, Stuff Product Desinger
Product Storytelling
Product Storytelling
Product Storytelling
Making complex product experiences easier to understand through motion
Making complex product experiences easier to understand through motion
Making complex product experiences easier to understand through motion
Product features are only effective when their value can be understood quickly and intuitively.
Working closely with creative direction and product teams, I designed a series of motion studies in After Effects to communicate core product capabilities with greater clarity and engagement.
The animations were integrated across landing pages, social campaigns, and product marketing surfaces, helping create more cohesive storytelling across touchpoints while improving feature comprehension.
Product features are only effective when their value can be understood quickly and intuitively.
Working closely with creative direction and product teams, I designed a series of motion studies in After Effects to communicate core product capabilities with greater clarity and engagement.
The animations were integrated across landing pages, social campaigns, and product marketing surfaces, helping create more cohesive storytelling across touchpoints while improving feature comprehension.
Product features are only effective when their value can be understood quickly and intuitively.
Working closely with creative direction and product teams, I designed a series of motion studies in After Effects to communicate core product capabilities with greater clarity and engagement.
The animations were integrated across landing pages, social campaigns, and product marketing surfaces, helping create more cohesive storytelling across touchpoints while improving feature comprehension.
Micro Animations
Micro Animations
Micro Animations
Building a lightweight motion system grounded in brand behavior
Building a lightweight motion system grounded in brand behavior
Building a lightweight motion system grounded in brand behavior
One-off animations created inconsistencies across surfaces and slowed production across teams.
To address this, I developed a lightweight system of micro-animations focused on continuity, abstraction, and looping behavior. The system was designed to communicate product functionality more intuitively while creating a more consistent interaction rhythm across marketing experiences.
The motion language was later integrated into promotional landing pages, supporting greater consistency and scalability across the broader brand ecosystem.
One-off animations created inconsistencies across surfaces and slowed production across teams.
To address this, I developed a lightweight system of micro-animations focused on continuity, abstraction, and looping behavior. The system was designed to communicate product functionality more intuitively while creating a more consistent interaction rhythm across marketing experiences.
The motion language was later integrated into promotional landing pages, supporting greater consistency and scalability across the broader brand ecosystem.
One-off animations created inconsistencies across surfaces and slowed production across teams.
To address this, I developed a lightweight system of micro-animations focused on continuity, abstraction, and looping behavior. The system was designed to communicate product functionality more intuitively while creating a more consistent interaction rhythm across marketing experiences.
The motion language was later integrated into promotional landing pages, supporting greater consistency and scalability across the broader brand ecosystem.
Geometric Patterns
Geometric Patterns
Geometric Patterns
Creating a modular motion language from shared visual principles
Creating a modular motion language from shared visual principles
Creating a modular motion language from shared visual principles
The brand required a motion system that could adapt across campaigns and digital surfaces while remaining rooted in a recognizable visual framework.
In collaboration with the creative director and brand team, I developed a series of motion explorations inspired by global flag systems, studying their geometry, symbolism, and color relationships as a foundation for scalable visual behavior.
Using a shared pattern toolkit and expanded color system, we built modular compositions that could adapt across contexts while maintaining consistency within the broader visual language.
The brand required a motion system that could adapt across campaigns and digital surfaces while remaining rooted in a recognizable visual framework.
In collaboration with the creative director and brand team, I developed a series of motion explorations inspired by global flag systems, studying their geometry, symbolism, and color relationships as a foundation for scalable visual behavior.
Using a shared pattern toolkit and expanded color system, we built modular compositions that could adapt across contexts while maintaining consistency within the broader visual language.
The brand required a motion system that could adapt across campaigns and digital surfaces while remaining rooted in a recognizable visual framework.
In collaboration with the creative director and brand team, I developed a series of motion explorations inspired by global flag systems, studying their geometry, symbolism, and color relationships as a foundation for scalable visual behavior.
Using a shared pattern toolkit and expanded color system, we built modular compositions that could adapt across contexts while maintaining consistency within the broader visual language.
The mask-based animation system introduced significant technical complexity. Creating seamless transitions across variable pattern configurations required extensive iteration, but the final system enabled more flexible motion applications and generated strong engagement from the design community.
The mask-based animation system introduced significant technical complexity. Creating seamless transitions across variable pattern configurations required extensive iteration, but the final system enabled more flexible motion applications and generated strong engagement from the design community.
The mask-based animation system introduced significant technical complexity. Creating seamless transitions across variable pattern configurations required extensive iteration, but the final system enabled more flexible motion applications and generated strong engagement from the design community.
Hero Experiments
Hero Experiments
Hero Experiments
Exploring motion-driven web experiences through brand interaction
Exploring motion-driven web experiences through brand interaction
Exploring motion-driven web experiences through brand interaction
In partnership with brand and engineering teams, I explored new directions for landing page hero experiences through motion-led interaction concepts.
One direction focused on the signature pink pixel as a recognizable brand element, translating it into a series of motion-driven hero explorations designed to reinforce brand recognition while introducing more dynamic and responsive behavior across digital experiences.
The work explored how motion could extend the visual identity into more immersive web environments without losing clarity or usability.
In partnership with brand and engineering teams, I explored new directions for landing page hero experiences through motion-led interaction concepts.
One direction focused on the signature pink pixel as a recognizable brand element, translating it into a series of motion-driven hero explorations designed to reinforce brand recognition while introducing more dynamic and responsive behavior across digital experiences.
The work explored how motion could extend the visual identity into more immersive web environments without losing clarity or usability.
In partnership with brand and engineering teams, I explored new directions for landing page hero experiences through motion-led interaction concepts.
One direction focused on the signature pink pixel as a recognizable brand element, translating it into a series of motion-driven hero explorations designed to reinforce brand recognition while introducing more dynamic and responsive behavior across digital experiences.
The work explored how motion could extend the visual identity into more immersive web environments without losing clarity or usability.
Social Campaigns
Social Campaigns
Social Campaigns
Scaling motion systems across campaigns and community initiatives
Scaling motion systems across campaigns and community initiatives
Scaling motion systems across campaigns and community initiatives
I collaborated with brand and marketing teams to develop motion assets for webinars, events, and social campaigns across digital platforms.
The focus was on extending campaign systems consistently across web and social surfaces while supporting stronger engagement through clearer and more cohesive visual storytelling.
I collaborated with brand and marketing teams to develop motion assets for webinars, events, and social campaigns across digital platforms.
The focus was on extending campaign systems consistently across web and social surfaces while supporting stronger engagement through clearer and more cohesive visual storytelling.
I collaborated with brand and marketing teams to develop motion assets for webinars, events, and social campaigns across digital platforms.
The focus was on extending campaign systems consistently across web and social surfaces while supporting stronger engagement through clearer and more cohesive visual storytelling.
Promo Animations
Promo Animations
Promo Animations
Supporting launches through motion and visual storytelling
Supporting launches through motion and visual storytelling
Supporting launches through motion and visual storytelling
Across multiple initiatives, I contributed motion work for promotional campaigns spanning product launches, events, and marketing activations.
Each project focused on translating complex product narratives into accessible visual systems designed for clarity, scalability, and distribution across digital channels.
Across multiple initiatives, I contributed motion work for promotional campaigns spanning product launches, events, and marketing activations.
Each project focused on translating complex product narratives into accessible visual systems designed for clarity, scalability, and distribution across digital channels.
Across multiple initiatives, I contributed motion work for promotional campaigns spanning product launches, events, and marketing activations.
Each project focused on translating complex product narratives into accessible visual systems designed for clarity, scalability, and distribution across digital channels.
What I learned
What I learned
What I learned
Invest earlier in shared motion systems
Invest earlier in shared motion systems
Invest earlier in shared motion systems
Much of the motion work was created reactively across teams and initiatives. Earlier investment in a unified motion framework with documented principles and reusable components would have reduced inconsistencies and improved production speed across the organization.
I would also place greater emphasis on connecting motion decisions to measurable outcomes earlier in the process, establishing clearer benchmarks to better understand how motion influenced engagement, comprehension, and product communication over time.
Much of the motion work was created reactively across teams and initiatives. Earlier investment in a unified motion framework with documented principles and reusable components would have reduced inconsistencies and improved production speed across the organization.
I would also place greater emphasis on connecting motion decisions to measurable outcomes earlier in the process, establishing clearer benchmarks to better understand how motion influenced engagement, comprehension, and product communication over time.
Much of the motion work was created reactively across teams and initiatives. Earlier investment in a unified motion framework with documented principles and reusable components would have reduced inconsistencies and improved production speed across the organization.
I would also place greater emphasis on connecting motion decisions to measurable outcomes earlier in the process, establishing clearer benchmarks to better understand how motion influenced engagement, comprehension, and product communication over time.
© Anton Aheichanka 2026
© Anton Aheichanka 2026
© Anton Aheichanka 2026