Reach deliver innovative financial products using modern technology and tools to enable our customers to take control of their debt and de-mystify their personal finances. Reach platform empowers customers to turn their financial goals into a reality.
Over the course of a year, I reimagined and redefined the Reach brand along with the end-to-end application flow to improve user experience, boost conversion rates, and increase customer satisfaction.
The focus was on aligning the brand with industry standards to create a consistent and recognizable visual experience and build trust with customers.
By identifying customer pain points in an existing product and conducting a competitive market analysis, I implemented a visual design system that was efficient, flexible, and has the ability to scale across an ever-growing range of products.
Research
Branding
Ideation
Web Design
Visual Design
Product Design
Interaction & UI/UX Design
Prototyping
Design Systems
Anton Aheichanka, Lead Designer
Ben Berry, Creative Director
Melissa Castro, Product Marketing Manager
Marta Savka, Product Designer
Taffy Steele, Product Manager
Jon Wheeler, Front-End Lead
